Entrance to Bass Pro store

Bass Pro Shops plans Loveland location

Post Date:08/23/2023 8:11 p.m.

Through a unanimous vote, Loveland City Council approved a business assistance agreement to bring Bass Pro Shops to The Brands in Loveland. Watch a recap on Loveland TV. The attraction of new retail businesses is a top priority of the City’s Economic Development 5-year Strategic Plan and the Citywide Strategic Plan.

“Loveland is known as a destination for some of the top retailers in the country because of its proximity to the National Park. Bass Pro serves not only the local community, but also attracts shoppers from surrounding states,” said Loveland Economic Development Director Kelly Jones. “By bringing Bass Pro Shops to The Brands, we will experience a tremendous opportunity for generating new revenue. In addition, when a Bass Pro locates in a destination, it acts as a catalyst for many new retailers.”

Bass Pro Shops issued a national press release about their Loveland location earlier today. Below is a snippet of the news about the Loveland location. Read the full announcement online.

Bass Pro Shops, North America’s premier outdoor and conservation company, announces new Outdoor World Destination Retail Store in Loveland, Colorado


LOVELAND, Colo. (August 23, 2023) – Bass Pro Shops announced plans today for a new destination retail store in Loveland, Colorado.

The opening of the 130,000 sq. ft. Outdoor World will mark the sixth Bass Pro Shops location in Colorado, as it continues to expand its presence to serve the passionate sportsmen and women in the Rocky Mountain region. This new location will offer the widest selection of quality products at the best prices around, providing genuine, friendly expert service.

“We are very excited to announce this new location and continue to strengthen our relationship with the western sportsmen and women of Colorado and beyond,” said legendary angler, and noted conservationist and Bass Pro Shops founder Johnny Morris. “This new store will make it easier for the people and families who love to hunt the mountains and high plains of the West and fish its rich streams to spend time together in the great outdoors.”

Located along US I-25, Loveland is a major thorough-fare from Denver to Cheyenne, Wy. that frequents many hunters and outdoorsmen and women seeking adventure across the range of the Rockies. The announced retail store will anchor the new “Brands at the Ranch” development.

“Having Bass Pro Shops select and anchor our ‘Brands at the Ranch’ Project will indeed ignite the original vision for this area and will most certainly relocate the retail center of gravity of Northern Colorado to the crossroads corridor,” said The Water Valley Company CEO, Martin Lind. “We are so honored they have chosen our project and this site!”

Read the full announcement online for more about Bass Pro Shops, immersive outdoor features, conservation and community, and more.