Resources for COVID-19 Impacted Businesses

Latest COVID-19 Update:

Loveland Small Business Assistance Program - $750,000 in Aid for Impacted Small Businesses

Due to the recent surge in COVID-19 cases in Larimer County, the state has imposed mandatory level red restrictions on our businesses and citizens. In order to help support City of Loveland small businesses that are currently enduring the effects of these restrictions, the City of Loveland has created a $750,000 fund to provide much needed relief to our hardest hit small businesses that operate within the city limits.

Larimer County Small Business Relief Program

Applications for the Small Business Relief Program for Larimer County will be available Wednesday, January 6, 2021 through Wednesday, January 27, 2021.
These one-time relief payments, authorized by Senate Bill 20B-001, are available to locally owned small businesses that have been impacted by COVID-19 restrictions including restaurants, bars, breweries, wineries, distilleries, fitness clubs, caterers, and movie theaters. Larimer County businesses that are currently operating, and have a reduced revenue of at least 20% due to capacity restrictions from public health orders, may be eligible for funding.
  • Businesses with less than $500,000 in revenue (2019) may receive up to $3,500.
  • Businesses with revenue between $500,000 and $1 million (2019) may receive up to $5,000.
  • Businesses with revenue between $1 million and $2.5 million (2019) may receive a payment up to $7,000.

Level-Up Larimer 5 Star Program Open

All businesses may open to the orange capacity effective Monday January 4, 2021 at noon. Businesses that have been certified for the Level Up program will need to wait to operate at yellow until the state determines we are eligible based on local metrics. That likely will be one to two weeks if our case trends continue to stay low. We will continue to accept applications and pre-certify businesses, but they will not be able to move to yellow until we are officially told we can.
Application process for the Larimer County ‘Level-Up’ 5 Star Program:
  • Complete the online application HERE (available in English and Español by clicking drop down menu in upper right hand corner of the form)
  • This application asks for A COVID-19 Prevention Plan and Outbreak Plan for each business and/or business location is required
  • The LCDHE will review applications and initiate inspections
  • Level Up Administrative Committee reviews and certifies the business contingent upon a successful on-site inspection
  • On-site inspection and certification by Public Health Representative
It is important to note that the Level Up Program is contingent upon keeping Larimer County COVID-19 numbers at a two-week sustained decline in cases, positivity percentage and hospitalizations.
The community is being asked to continue to do its part and help #KeepNoCoOpen

Larimer County Moves to Level Orange - Jan. 4th 2021

Larimer County has been placed at Level 3 (Orange) on Colorado’s Dial framework, which standardizes different levels of “openness” at the county level. The Dial is a tool for counties to use to make life during the pandemic more sustainable, allowing us to balance, to the greatest extent possible, controlling the virus with our social and economic needs.

Learn about Colorado’s Dial Framework here 

Dial Capacities-Quick Guide

Face Coverings – Required
  • Local businesses are required to make sure that everyone in their facility is wearing a face covering, including customers.
  • Local Businesses may refuse service to customers who refuse to wear a face covering, per Executive Order D 2020 092

The Economic Development Department at the City of Loveland would like to provide tools and support for our businesses during this challenging time.  All Loveland businesses will be impacted, and our goal is to meet this disruption with clarity, confidence and relative calm.  Our suggestion is to start tracking coronavirus related costs for any potential stimulus programs that may be forthcoming.

We would encourage all COVID-19 impacted businesses to utilize the resources below to help stabilize your business in these uncertain times.

Partner COVID-19 Resource Pages:

  • Colorado Enterprise Fund Larimer County COVID-19 Relief Loans – A new $5 million Larimer County Small Business Recovery Loan Fund will soon be available for impacted small businesses. CEF is offering COVID Relief Loans with a maximum loan amount of $50,000 to businesses located in Larimer County that were existing and generating revenue pre COVID.
  • SBA Emergency Injury Disaster Loans (EIDL) Colorado small businesses impacted by COVID-19 can seek individual small business loans up to $2M as part of the Small Business Administration’s (SBA) Economic Injury Disaster Loan program. EIDL has a loan advance up to $10,000 that will not need to be paid back if spent correctly, but is a better program to cover lost revenue (besides payroll) to be paid back over a longer term (30 years at 3.75%).
  • The Paycheck Protection Program (PPP), one of the largest sections of the CARES Act, is the most important provision in the new stimulus bill for most small businesses. This new program sets aside $350 billion in government-backed loans from private banks that can, in some cases, be converted to grants, which means that if you meet the requirements you won’t need to pay the loan back.
  • Colorado Small Business Development Center COVID-19 has a hotline for small business owners to call with questions about how to apply: (303) 860-5881.
  • Colorado Lending Source has partnered with Kiva to create new 0% interest, 0 fee loans through the Kiva platform for US small businesses. Learn more by clicking here. If you have any specific questions, you can reach out to Rachael Sall (, who is the Kiva Hub Capital Access Manager.
  • Facebook Small Business Grants Program – Facebook is offering $100M in cash grants and ad credits for up to 30,000 eligible small businesses
  • Colorado Department of Labor and Employment (CDLE) published emergency rules which temporarily require employers in certain industries to provide a small amount of paid sick leave to employees with flu-like symptoms while awaiting COVID-19 testing. More information here.

The Larimer County Economic and Workforce Development Department (LCEWD) is counseling businesses that are laying off employees to encourage their affected staff to apply for Unemployment Insurance.

  • LCEWD is also encouraging these employers to give their affected employees written documentation of their date of layoff and that the layoff is related to COVID-19. When/if the Federal government provides additional unemployment benefit-supports this documentation should help smooth the process for these workers.
  • CARES Act COVID-19 Unemployment Scenarios And Benefits
  • Additional Unemployment Insurance resources and a link to the application can be found here: 
  • CDLE Unemployment Insurance  If you work for an employer that closed or reduced your hours to help stop the spread of COVID-19, you can file or reopen an unemployment claim through the Colorado Department of Labor and Employment.
    • If your last name begins with the letter A – M, file a claim on Sunday, Tuesday, Thursday, or after 12 noon on Saturday.
    • If your last name begins with the letter N – Z, file a claim on Monday, Wednesday, Friday or before 12 noon on Saturday.

We will continue to share new information as it becomes available.  Please support local businesses to the best of your ability.  If you have questions or concerns, please contact any of the following individuals:

Kelly Jones, Economic Development Director, City of Loveland

Scott Schorling, Economic Development Manager, City of Loveland

Jack Hill, Business Development Specialist, City of Loveland